Flat red patch on leg

Hello, several weeks ago I was at the pool with family wearing sunscreen and noticed I had a red spot on my lower leg that was much more pronounced in color then the skin around it but it is smooth. It was starting to itch and burn a little but the skin around was not affected. I covered the spot for the rest of the day then moved on. A couple weeks later the same thing happens but it would fade after a while out of the sun. Fast forward a few weeks and I noticed if i get hot the spot comes back and mild burning starts. Now it stays around longer and i cant figure out what it is. It isn't scaly, itchy, raised, bumpy or open at all. It gets worse when exposed to the sun or heat. What could this be?

image this is it today without sun exposure for days.